How to Convince Customers to Share Data After GDPR
By Harvard Business Review
With the General Data Protection Regulation (GDPR) going into effect on May 25th, businesses will be required to protect the personal data and privacy of EU citizens. For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them.
Reaching Millennials Through Authentic Omnichannel Experiences
By Contact Center Pipeline
As the first generation raised on the internet, millennials’ experience with technology has rewritten the playbook on how to create unique and exceptional customer experiences. They matured alongside web and mobile, so adaptation to new channels and communicating across these channels seamlessly is second nature—and they expect businesses to be equally adaptable and fluid.
California ballot measure could become ‘America’s GDPR’
By MarTech Today
Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November.
How to Inspire Contact Centre Agents to Improve Their Performance
By Call Center Helper
Daniel Ord argues that if you can make better choices around the topics of quality and productivity, you’re on the way to improving performance.