The growing SaaS and Cloud trends are making the IT services market more competitive. In some spaces, like UCaaS or cybersecurity, where there used to be three or four major players, there are now literally dozens of them. Most of the vendors claim to sell through MSP partners and agent channels, but many still keep their direct sales groups active in the market.
These changes push MSPs to be more aggressive with their sales, although we see the trend of losing more deals than winning them among our MSP partners. What causes this situation and how can an MSP fix it?
What happens when you bring on a new service or partner with a new vendor to boost your business?
Every MSP understands that to keep up with the customers’ needs nowadays, they must reach beyond their usual scope of service and add more technology choices to their portfolio. Finding new technology partners isn’t an issue because every vendor today wants to work with MSPs! But signing up with the vendor isn’t enough to get the sales going. In the last month, we have been interviewing our own MSP partners to find the reasons why the pipeline is not growing as fast as we all want. Here’s what we found.
“Talkdesk is among the leaders in the next generation of CCaaS platforms that offers an out-of-the-box solution and continuous development. LANtelligence, Inc. is very excited to partner with Talkdesk to provide this cutting-edge technology to our customers and partners,” says Marty Tracey, CEO of LANtelligence, Inc.
For over the last 20 years in my career, I have realized one thing that agents and programs I worked with had in common. When they brought up a sale for the customer, they barely cared about the solutions but only asked one simple question, “What is the SPIFF?”
"LANtelligence is a company which has proven to be a thought leader in terms of understanding the changes taking place throughout the industry from technology, sales, and services perspectives. What is particularly exciting is to me is the incredible focus on the customer," says Jerry McCorkle, TAC Manager of LANtelligence, Inc.
With a current pace of digital transformation, MSPs cannot afford to ignore the exploding SaaS market!
For a managed service provider (MSP), providing the most exceptional IT services to clients takes the first priority. However, sales are just as important as your services, and should not slip to the bottom of your priority list.
Annual Guide Recognizes the IT Channel’s Top Partner Programs
“As a Master Solutions Provider, LANtelligence, Inc. fills a gap for solutions delivery in the channel for UCaaS and CCaaS sales. Since its inception in 2017, our partner program proved to be an essential addition to the evolving channel and we are very excited to be recognized in the CRN 2019 Partner Program Guide”, says Marty Tracey, CEO of LANtelligence, Inc.
Does your organization have meetings two or three times a week? Are the problems brought up in your meetings solved in the end, or are they rehashed over and over, week after week?
Get your bottom line up by partnering with specialized solutions providers.
A big part of my job is to interview Managed IT Providers all around the US to understand what drives their decision to bring new services to their portfolio and what those new services do for their business. An interesting fact came up during my recent attendance at the IT Nation Evolve event (formerly known as HTG Peer Groups): Many MSPs add new services, like Cloud Voice, just to keep up with the growing competition.