In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.
Why is a Social Media Presence Important for MSPs?
As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.
What MSPs Need to Know to Start Promoting Themselves on Social Media
These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness.
There’s no standard recipe for how to budget your marketing. Each company has its own internal rules, and each marketing team has tools that work for them. I have never been formally taught how to budget marketing activities, so I came up with a way that works for me and polished it over the years. Today, I want to share how I do it to help you plan and analyze your marketing expenditures. Additionally, I will share a budget template that I have designed and have been successfully using for the last 10 years.
Marketing Plan Steps:
- Create marketing goals.
- Know your audience.
- Find the channels with which your audience engages.
- Create the marketing offer.
You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.
You’ve Decided You Need Marketing - What’s Next?
At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?
A Quick “Do It Yourself” SEO Guide
Search Engine Optimization (SEO) is one of the most frustrating terms for marketing departments in the small-to-medium business sector. It is tricky and difficult, and it is a game where rules are changing almost weekly.
Contact Centers Carry a Business Opportunity for MSPs
If you haven’t seen lately, more and more requests are coming through for Call Centers that want to go to the cloud. These can be very lucrative on a recurring revenue basis. Currently, most are operating the premise-based older technology with robust reporting capabilities.
The Easy Way to Attempt Content Marketing for MSP
Content Marketing, or Inbound Marketing, is a buzz word in the marketing world, just as Cloud is a buzz word in the IT industry. Over the last few years, it became a marketing standard for all kinds of services and products, IT included. With the Internet overflowing with different content, content marketing has become very time consuming and competitive. But the good news is there are some easy things you can do to attempt content marketing without hiring an army of agencies and writers.