Like for many small businesses, it is not easy for MSPs to allocate a significant amount of resources (time, money, staff) for marketing. And sometimes, even with those resources, MSPs find their marketing is not as effective as they would like it to be. With rising competition in the IT industry, effective marketing is the key to success for small and medium-sized IT service providers. But how to crack the code to success?
How to assess your website’s SEO performance
“How can we get to the first page on Google? Do we even rank on Google?” These are some of the most difficult questions for small businesses around the world, and I know it by experience. SEO (search engine optimization) is a complicated concept with ever-evolving rules that are hard to understand for people who are not savvy in digital marketing.
Video marketing is on the rise and rapidly taking over the content marketing world. If you haven't implemented video marketing in your content strategy, now is the time. Here is why and how to get started.
Whether it’s a sales pitch or a job interview, how you present yourself and your content makes the whole difference. Since the majority of people are more visual than auditory learners (meaning that they perceive information better when they see it than when they hear it), it is a good idea to have a slide deck prepared for any occasion. And that’s where the problem starts.
How to get more online reviews for your IT business
We have a great tip for MSP companies that want to attract new business online but struggle with limited marketing resources. The easiest way to improve your visibility online and get more leads is to get online reviews from your happy customers! Fortunately, one doesn’t need to be a marketing pro to do this.
Practical Lead Generation with Limited Marketing Resources
In the previous post, we talked about the starting points for your lead generation program. As we said before, you must assess your current situation and make sure your sales team is ready to pick up the game from marketing before lead generation occurs. Now let’s talk about specific marketing techniques.
Lead Generation with Limited Marketing Resources
When your business is hitting a glass ceiling of $3-5 million in revenue and you want to break it, the first question you’ll likely ask yourself is “how do I generate more leads to get more new business?” While you’re in the right mindset, there’s a huge obstacle that is common for businesses of your size: a lack of marketing resources. A simple Google search for “lead generation” yields plenty of articles, including hacks “for beginners” and “complete guides”. However, most of them are either written for marketing professionals or suggest some complicated methodologies. It is clear that there’s no way you can run an effective marketing campaign without significant investments. Or is there?
Share this post with your sales team to help them communicate more effectively with their prospects in 2019!
In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.
Social media is a flexible tool that can be effectively used for your marketing, as we discussed in the previous posts of this series. It is inexpensive (or even free), it provides good exposure to the audience, it helps promote your services, and it boosts brand awareness. In this post, we talk about how to actively engage MSP prospects on social media.
How to start your LinkedIn Account
In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.