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Channel Blog

 

MSP Marketing How-To #10. LinkedIn Hacks for MSPs

Posted by Yana Yermilova on Nov 29, 2018

 

In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #9. Social Media Tips for MSPs

Posted by Yana Yermilova on Oct 17, 2018

Why is a Social Media Presence Important for MSPs?

As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #8. Introduction to Social Media

Posted by Galina Marcus on Sep 20, 2018

What MSPs Need to Know to Start Promoting Themselves on Social Media

These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness. 

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #7. Marketing Budget for MSPs

Posted by Galina Marcus on Aug 24, 2018

There’s no standard recipe for how to budget your marketing. Each company has its own internal rules, and each marketing team has tools that work for them. I have never been formally taught how to budget marketing activities, so I came up with a way that works for me and polished it over the years. Today, I want to share how I do it to help you plan and analyze your marketing expenditures. Additionally, I will share a budget template that I have designed and have been successfully using for the last 10 years.

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #6. Build a Marketing Plan for MSPs

Posted by Galina Marcus on Aug 9, 2018
Marketing Plan Steps:
  • Create marketing goals.
  • Know your audience.
  • Find the channels with which your audience engages.
  • Create the marketing offer.
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Topics: How-to, Marketing, Insider

MSP Marketing How-To #5. How to hire an in-house marketing team

Posted by Galina Marcus on Jul 17, 2018

You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #4. What if you've never run Marketing before?

Posted by Galina Marcus on Jun 27, 2018

You’ve Decided You Need Marketing - What’s Next?

At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?

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Topics: How-to, Marketing, Insider

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #3

Posted by Chris Poupart on Jun 7, 2018
This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.
Read Part 1 and Part 2

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Topics: Channel trends, SD-WAN, Insider

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #2

Posted by Chris Poupart on May 31, 2018

This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.

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Topics: Channel trends, SD-WAN, Insider

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #1

Posted by Chris Poupart on May 24, 2018

This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.

Read More

Topics: Channel trends, SD-WAN, Insider