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Channel Blog

 

MSP Marketing How-To #17. MSP Video Marketing Tips

Posted by Yana Yermilova on May 15, 2019

Video marketing is on the rise and rapidly taking over the content marketing world.  If you haven't implemented video marketing in your content strategy, now is the time. Here is why and how to get started.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #16. Tips for Effective PowerPoint Presentation

Posted by Galina Marcus on Apr 19, 2019

Whether it’s a sales pitch or a job interview, how you present yourself and your content makes the whole difference. Since the majority of people are more visual than auditory learners (meaning that they perceive information better when they see it than when they hear it), it is a good idea to have a slide deck prepared for any occasion. And that’s where the problem starts.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #15. Online Reviews

Posted by Galina Marcus on Mar 26, 2019

 

How to get more online reviews for your IT business

We have a great tip for MSP companies that want to attract new business online but struggle with limited marketing resources. The easiest way to improve your visibility online and get more leads is to get online reviews from your happy customers! Fortunately, one doesn’t need to be a marketing pro to do this.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #14. MSP Lead Generation - Part 2

Posted by Galina Marcus on Mar 12, 2019

Practical Lead Generation with Limited Marketing Resources

In the previous post, we talked about the starting points for your lead generation program. As we said before, you must assess your current situation and make sure your sales team is ready to pick up the game from marketing before lead generation occurs. Now let’s talk about specific marketing techniques.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #13. MSP Lead Generation - Part 1

Posted by Galina Marcus on Feb 26, 2019

Lead Generation with Limited Marketing Resources

When your business is hitting a glass ceiling of $3-5 million in revenue and you want to break it, the first question you’ll likely ask yourself is “how do I generate more leads to get more new business?” While you’re in the right mindset, there’s a huge obstacle that is common for businesses of your size: a lack of marketing resources. A simple Google search for “lead generation” yields plenty of articles, including hacks “for beginners” and “complete guides”. However, most of them are either written for marketing professionals or suggest some complicated methodologies. It is clear that there’s no way you can run an effective marketing campaign without significant investments. Or is there?

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #12. Know Your Target Audience

Posted by Galina Marcus on Jan 22, 2019

Share this post with your sales team to help them communicate more effectively with their prospects in 2019!

In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #11. Tips For Social Media Engagement

Posted by Galina Marcus on Dec 13, 2018

 

Social media is a flexible tool that can be effectively used for your marketing, as we discussed in the previous posts of this series. It is inexpensive (or even free), it provides good exposure to the audience, it helps promote your services, and it boosts brand awareness. In this post, we talk about how to actively engage MSP prospects on social media.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #10. LinkedIn Hacks for MSPs

Posted by Yana Yermilova on Nov 29, 2018

How to start your LinkedIn Account 

In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #9. Social Media Tips for MSPs

Posted by Yana Yermilova on Oct 17, 2018

Why is a Social Media Presence Important for MSPs?

As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #8. Introduction to Social Media

Posted by Galina Marcus on Sep 20, 2018

What MSPs Need to Know to Start Promoting Themselves on Social Media

These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness. 

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Topics: Marketing, How-to, Insider