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Channel Blog

 

MSP Marketing How-To #8. Introduction to Social Media

Posted by Galina Marcus on Sep 20, 2018

What MSPs Need to Know to Start Promoting Themselves on Social Media

These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness. 

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Topics: How-to, Marketing, Insider

Tip of the Month August 2018

Posted by Joe Schiavone on Sep 5, 2018

Share Your Vision With Your Team

As someone whose main job is to develop a good solid channel, I’m dedicated to our Partners’ success. My goal is to meet with the CEOs or Presidents of our MSP Partners and help them define a vision or goal for their companies and share it with their employees. I do this successfully, because I am usually sitting in front of someone who is more concerned with working ON their company’s future than IN their company’s day-to-day activities. 

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #7. Marketing Budget for MSPs

Posted by Galina Marcus on Aug 24, 2018

There’s no standard recipe for how to budget your marketing. Each company has its own internal rules, and each marketing team has tools that work for them. I have never been formally taught how to budget marketing activities, so I came up with a way that works for me and polished it over the years. Today, I want to share how I do it to help you plan and analyze your marketing expenditures. Additionally, I will share a budget template that I have designed and have been successfully using for the last 10 years.

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #6. Build a Marketing Plan for MSPs

Posted by Galina Marcus on Aug 9, 2018
Marketing Plan Steps:
  • Create marketing goals.
  • Know your audience.
  • Find the channels with which your audience engages.
  • Create the marketing offer.
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Topics: How-to, Marketing, Insider

Tip of the Month July 2018

Posted by Joe Schiavone on Jul 31, 2018

 Find your Vertical Market

Rarely do I find a Managed Service Provider (MSP) that does not know the vertical market in which they excel. If you don’t know yours, then you need to assess what you are good at, decide which deals were enjoyable and profitable, and set a plan in motion to own that market in your area.

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #5. How to hire an in-house marketing team

Posted by Galina Marcus on Jul 17, 2018

You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.

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Topics: How-to, Marketing, Insider

How do your sales reps spend most of their time?

Posted by Joe Schiavone on Jul 2, 2018

How to get the most optimization and efficiency from your sales team.

In the last five weeks, I have attended three National Trade Shows in the US and Canada, during which I spoke with at least 200 Managed Service Providers (MSPs) and found one common thread.

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Topics: Tip of the Month, Channel trends, Sales Best Practices

MSP Marketing How-To #4. What if you've never run Marketing before?

Posted by Galina Marcus on Jun 27, 2018

You’ve Decided You Need Marketing - What’s Next?

At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?

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Topics: How-to, Marketing, Insider

MSP Marketing How-To #3

Posted by Galina Marcus on Jun 12, 2018

A Quick “Do It Yourself” SEO Guide

Search Engine Optimization (SEO) is one of the most frustrating terms for marketing departments in the small-to-medium business sector. It is tricky and difficult, and it is a game where rules are changing almost weekly. 

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Topics: How-to, Marketing, Channel trends

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #3

Posted by Chris Poupart on Jun 7, 2018
This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.
Read Part 1 and Part 2

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Topics: Channel trends, SD-WAN, Insider