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Channel Blog

 

MSP Marketing How-To #14. MSP Lead Generation - Part 2

Posted by Galina Marcus on Mar 12, 2019

Practical Lead Generation with Limited Marketing Resources

In the previous post, we talked about the starting points for your lead generation program. As we said before, you must assess your current situation and make sure your sales team is ready to pick up the game from marketing before lead generation occurs. Now let’s talk about specific marketing techniques.

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Topics: Marketing, How-to, Insider

How to improve the effectiveness of an MSP meeting

Posted by Joe Schiavone on Mar 4, 2019
Does your organization have meetings two or three times a week? Are the problems brought up in your meetings solved in the end, or are they rehashed over and over, week after week?
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Topics: Tip of the Month, employee experience, MSP

MSP Marketing How-To #13. MSP Lead Generation - Part 1

Posted by Galina Marcus on Feb 26, 2019

Lead Generation with Limited Marketing Resources

When your business is hitting a glass ceiling of $3-5 million in revenue and you want to break it, the first question you’ll likely ask yourself is “how do I generate more leads to get more new business?” While you’re in the right mindset, there’s a huge obstacle that is common for businesses of your size: a lack of marketing resources. A simple Google search for “lead generation” yields plenty of articles, including hacks “for beginners” and “complete guides”. However, most of them are either written for marketing professionals or suggest some complicated methodologies. It is clear that there’s no way you can run an effective marketing campaign without significant investments. Or is there?

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Topics: Marketing, How-to, Insider

Should you provide some services just because you can?

Posted by Joe Schiavone on Feb 14, 2019

Get your bottom line up by partnering with specialized solutions providers.

A big part of my job is to interview Managed IT Providers all around the US to understand what drives their decision to bring new services to their portfolio and what those new services do for their business. An interesting fact came up during my recent attendance at the IT Nation Evolve event (formerly known as HTG Peer Groups): Many MSPs add new services, like Cloud Voice, just to keep up with the growing competition.

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Topics: Sales Best Practices, Tip of the Month, MSP

MSP Marketing How-To #12. Know Your Target Audience

Posted by Galina Marcus on Jan 22, 2019

Share this post with your sales team to help them communicate more effectively with their prospects in 2019!

In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.

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Topics: Marketing, How-to, Insider

How to Engage and Motivate Your Employees...

Posted by Joe Schiavone on Jan 10, 2019

...to Become a Loyal and Successful Team

In the hundreds of meetings I have with MSPs across the country during the year, there’s one topic that usually stands out regardless of their service portfolio or vertical market: company core values that C-suite would love their teams to live by. CEOs and owners are trying to drive this culture from the top down, feeding the team mission and vision statements and core values. I think this is a two-way street and company culture should be a team effort, not a management directive.

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Topics: Tip of the Month, MSP

MSP Marketing How-To #11. Tips For Social Media Engagement

Posted by Galina Marcus on Dec 13, 2018

 

Social media is a flexible tool that can be effectively used for your marketing, as we discussed in the previous posts of this series. It is inexpensive (or even free), it provides good exposure to the audience, it helps promote your services, and it boosts brand awareness. In this post, we talk about how to actively engage MSP prospects on social media.

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Topics: Marketing, How-to, Insider

New Trends to Help Grow Your Managed Services Business In 2019

Posted by Joe Schiavone on Dec 4, 2018

As an HTG Gold Member, we were honored to attend their November meeting in Orlando. This year’s event was especially significant for several reasons. Firstly, the HTG peer groups are now officially a part of ConnectWise events for MSPs all over the world - IT Nation Evolve. Secondly, this event highlighted some new trends and dramatic transitions most Managed Service Providers have to go through in order to preserve and grow their business.

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #10. LinkedIn Hacks for MSPs

Posted by Yana Yermilova on Nov 29, 2018

How to start your LinkedIn Account 

In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.

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Topics: Marketing, How-to, Insider

CompTIA Podcast with Martin Tracey of LANtelligence

Posted by lantelligence on Nov 20, 2018

Finding Your Place in the UCaaS Space

As we at LANtelligence were preparing for our second annual UCaaS as Part of Managed IT Services Business survey, we've got a call from CompTIA's Managed Services Community manager Lisa Person. Lisa wanted to discuss the findings from the first survey we have conducted at the end of 2017 and learn about the changes we have seen happening in the MSP community throughout the year.

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Topics: UCaaS, Channel trends