Throughout my years in the telecom industry, I attended hundreds of workshops, seminars, keynote speeches, and self-help courses designed to help business owners grow their companies and become leaders in the industry or a local market. Some of those companies grew with moderate success, and some failed because of lack of staff or budget. But those that succeeded all had something in common—they were giving back to the community or were involved with charities.
Like for many small businesses, it is not easy for MSPs to allocate a significant amount of resources (time, money, staff) for marketing. And sometimes, even with those resources, MSPs find their marketing is not as effective as they would like it to be. With rising competition in the IT industry, effective marketing is the key to success for small and medium-sized IT service providers. But how to crack the code to success?
The growing SaaS and Cloud trends are making the IT services market more competitive. In some spaces, like UCaaS or cybersecurity, where there used to be three or four major players, there are now literally dozens of them. Most of the vendors claim to sell through MSP partners and agent channels, but many still keep their direct sales groups active in the market.
These changes push MSPs to be more aggressive with their sales, although we see the trend of losing more deals than winning them among our MSP partners. What causes this situation and how can an MSP fix it?
How to assess your website’s SEO performance
“How can we get to the first page on Google? Do we even rank on Google?” These are some of the most difficult questions for small businesses around the world, and I know it by experience. SEO (search engine optimization) is a complicated concept with ever-evolving rules that are hard to understand for people who are not savvy in digital marketing.
What happens when you bring on a new service or partner with a new vendor to boost your business?
Every MSP understands that to keep up with the customers’ needs nowadays, they must reach beyond their usual scope of service and add more technology choices to their portfolio. Finding new technology partners isn’t an issue because every vendor today wants to work with MSPs! But signing up with the vendor isn’t enough to get the sales going. In the last month, we have been interviewing our own MSP partners to find the reasons why the pipeline is not growing as fast as we all want. Here’s what we found.
Video marketing is on the rise and rapidly taking over the content marketing world. If you haven't implemented video marketing in your content strategy, now is the time. Here is why and how to get started.
“Talkdesk is among the leaders in the next generation of CCaaS platforms that offers an out-of-the-box solution and continuous development. LANtelligence, Inc. is very excited to partner with Talkdesk to provide this cutting-edge technology to our customers and partners,” says Marty Tracey, CEO of LANtelligence, Inc.
For over the last 20 years in my career, I have realized one thing that agents and programs I worked with had in common. When they brought up a sale for the customer, they barely cared about the solutions but only asked one simple question, “What is the SPIFF?”
"LANtelligence is a company which has proven to be a thought leader in terms of understanding the changes taking place throughout the industry from technology, sales, and services perspectives. What is particularly exciting is to me is the incredible focus on the customer," says Jerry McCorkle, TAC Manager of LANtelligence, Inc.
With a current pace of digital transformation, MSPs cannot afford to ignore the exploding SaaS market!