Why is a Social Media Presence Important for MSPs?
As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.
Which Social Media Platform Should I Use?
If you don’t have a social media presence yet and are overwhelmed by the number of platforms, then don’t panic. You don’t have to be everywhere! Just pick the platforms that are most relevant to your business and where your customers and prospects might be. We chose LinkedIn, Twitter and YouTube. These platforms work best for MSPs because they are great B2B tools and easy to maintain. We use YouTube to post educational how-to videos and Twitter and LinkedIn to share company news, product updates, upcoming webinars and industry news.
How do I Start a New Account?
Your social media profile page is like your business card: first impressions count. Your name, profile photo and bio must reflect your company’s message. Use these links to set up a business Twitter profile and LinkedIn business page. And don’t forget to add social media buttons to your website and email signature.
How do I Get Followers?
Don’t worry if your follower numbers are not multiplying daily and you don’t have thousands of them by the end of the month. Don’t rush to buy fake lists of followers. It is all about quality not quantity. MSP social media can be a little complicated as you are doing B2B marketing and the engagement is not very high. As long as you are keeping your followers engaged and post regularly, you’ll start gaining followers organically every week.
Planning and Content Tips and Tricks
1. Schedule your content in advance.
There are many free tools, such as Hootsuite, Buffer, TweetDeck and SocialOomph, that you can use to schedule social media posts in advance. Choose a day of the week and dedicate and hour or so to schedule your posts for the following week. If you are promoting a webinar or some sort of giveaway, then you may need to schedule it farther out.
2. Consider the best time to post on social media.
There is no perfect time. When you should post depends on the platform you're using and how your target audience interacts with that platform. You should also consider the regions and corresponding time zones you're targeting.
According to a recent study by CoSchedule, professionals treat LinkedIn as a newspaper, reading content outside of work hours. Tuesdays, Wednesdays, Fridays are the best days to post on LinkedIn. Do so before work (7-8am) and after work (5-6pm) or during lunch time (12-1pm). As for Twitter, the same study shows that B2B posts perform better during business hours, especially on Wednesdays with peaks at 12pm, 3pm and 5-6pm.
However, if you are just starting a brand-new social media profile, then we suggest posting content at different times of the day and using your own analytics in order to see how well your posts are performing at each time. Keep trying until you find your sweet spot.
3. Be proactive.
Scheduling in advance is great and saves time. However, don’t forget to post in real time. Some news gets old very fast, so dedicate 5-10 minutes a day to post about current events and trends relevant to your audience.
4. Be regular and consistent.
There is no magic formula to how much you should post. Consistency and content quality are your best friends. Create your plan and stick to it. We recommend posting on Twitter about 3-5 times a day and on LinkedIn 2-3 times a day. Only 30% of the posted content should be about your company; the rest should be curated content.
5. Engage with your audience.
Follow people back, answer questions, say, “thank you” for reposting and following, tag the authors of content you share, ask questions to encourage conversations. These little things matter! By doing that, you are not only being polite, but also finding new friends or influencers, showing appreciation to your audience and making them feel valuable.
6. Choose your content carefully.
Consider sharing company news, product updates, industry events, and interesting blog posts. Remember, your content should be educational and appropriate for your audience. Put yourself in your customer’s shoes and figure out what kinds of media your audience is interested in. For example, you could post various technical articles for the specific markets that you target, like “cybersecurity for finances and retail” or “technical compliance for healthcare.”
Additionally, try to follow the 80/20 rule, where only 20% of your social media posts directly promote your business and 80% educate, inform and entertain your audience.
7. Use hashtags.
Don’t forget to use hashtags (#) on your social media posts. They help people find content related to topics in which they are interested, which will help them find you. Twitter recommends no more than two hashtags per post. LinkedIn does not recommend a specific minimum or maximum number of hashtags, but they do advise posters to use them wisely.
Here are some examples of hashtags tht MSPs may use to attract customers:
- #Unified Communications
Stay tuned for the next post, and in the meantime, check out our Social media accounts:
LinkedIn Showcase Page: Master Solutions Provider