In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.
Why is a Social Media Presence Important for MSPs?
As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.