Marketing Plan Steps:
- Create marketing goals.
- Know your audience.
- Find the channels with which your audience engages.
- Create the marketing offer.
You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.
You’ve Decided You Need Marketing - What’s Next?
At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?
A Quick “Do It Yourself” SEO Guide
Search Engine Optimization (SEO) is one of the most frustrating terms for marketing departments in the small-to-medium business sector. It is tricky and difficult, and it is a game where rules are changing almost weekly.
The Easy Way to Attempt Content Marketing for MSP
Content Marketing, or Inbound Marketing, is a buzz word in the marketing world, just as Cloud is a buzz word in the IT industry. Over the last few years, it became a marketing standard for all kinds of services and products, IT included. With the Internet overflowing with different content, content marketing has become very time consuming and competitive. But the good news is there are some easy things you can do to attempt content marketing without hiring an army of agencies and writers.
How to engage IT decision makers
According to IDG’s newest research, the technology decision-making purchase process has changed tremendously due to the incredible impact of technology on every aspect of the business. Not only that Line of Business (LOB) decision-makers are now actively involved in technology purchase process, the whole suite of decision makers is getting much younger with millennials taking over the wheel.