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Channel Blog

 

Galina Marcus

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Recent Posts

MSP Marketing How-To #6. Build a Marketing Plan for MSPs

Posted by Galina Marcus on Aug 9, 2018
Marketing Plan Steps:
  • Create marketing goals.
  • Know your audience.
  • Find the channels with which your audience engages.
  • Create the marketing offer.
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Topics: Marketing, How-to, Insider

MSP Marketing How-To #5. How to hire an in-house marketing team

Posted by Galina Marcus on Jul 17, 2018

You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #4. What if you've never run Marketing before?

Posted by Galina Marcus on Jun 27, 2018

You’ve Decided You Need Marketing - What’s Next?

At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #3

Posted by Galina Marcus on Jun 12, 2018

A Quick “Do It Yourself” SEO Guide

Search Engine Optimization (SEO) is one of the most frustrating terms for marketing departments in the small-to-medium business sector. It is tricky and difficult, and it is a game where rules are changing almost weekly. 

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Topics: Channel trends, Marketing, How-to

MSP Marketing How-To #2

Posted by Galina Marcus on May 16, 2018

The Easy Way to Attempt Content Marketing for MSP

Content Marketing, or Inbound Marketing, is a buzz word in the marketing world, just as Cloud is a buzz word in the IT industry. Over the last few years, it became a marketing standard for all kinds of services and products, IT included. With the Internet overflowing with different content, content marketing has become very time consuming and competitive. But the good news is there are some easy things you can do to attempt content marketing without hiring an army of agencies and writers.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #1

Posted by Galina Marcus on Apr 16, 2018

How to engage IT decision makers

According to IDG’s newest research, the technology decision-making purchase process has changed tremendously due to the incredible impact of technology on every aspect of the business. Not only that Line of Business (LOB) decision-makers are now actively involved in technology purchase process, the whole suite of decision makers is getting much younger with millennials taking over the wheel.

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Topics: Marketing, How-to