Share this post with your sales team to help them communicate more effectively with their prospects in 2019!
In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.
Social media is a flexible tool that can be effectively used for your marketing, as we discussed in the previous posts of this series. It is inexpensive (or even free), it provides good exposure to the audience, it helps promote your services, and it boosts brand awareness. In this post, we talk about how to actively engage MSP prospects on social media.
What MSPs Need to Know to Start Promoting Themselves on Social Media
These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness.
There’s no standard recipe for how to budget your marketing. Each company has its own internal rules, and each marketing team has tools that work for them. I have never been formally taught how to budget marketing activities, so I came up with a way that works for me and polished it over the years. Today, I want to share how I do it to help you plan and analyze your marketing expenditures. Additionally, I will share a budget template that I have designed and have been successfully using for the last 10 years.
Marketing Plan Steps:
- Create marketing goals.
- Know your audience.
- Find the channels with which your audience engages.
- Create the marketing offer.
You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.
You’ve Decided You Need Marketing - What’s Next?
At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?
A Quick “Do It Yourself” SEO Guide
Search Engine Optimization (SEO) is one of the most frustrating terms for marketing departments in the small-to-medium business sector. It is tricky and difficult, and it is a game where rules are changing almost weekly.
The Easy Way to Attempt Content Marketing for MSP
Content Marketing, or Inbound Marketing, is a buzz word in the marketing world, just as Cloud is a buzz word in the IT industry. Over the last few years, it became a marketing standard for all kinds of services and products, IT included. With the Internet overflowing with different content, content marketing has become very time consuming and competitive. But the good news is there are some easy things you can do to attempt content marketing without hiring an army of agencies and writers.
How to engage IT decision makers
According to IDG’s newest research, the technology decision-making purchase process has changed tremendously due to the incredible impact of technology on every aspect of the business. Not only that Line of Business (LOB) decision-makers are now actively involved in technology purchase process, the whole suite of decision makers is getting much younger with millennials taking over the wheel.