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Channel Blog

 

Galina Marcus

Recent Posts

MSP Marketing How-To #16. Tips for Effective PowerPoint Presentation

Posted by Galina Marcus on Apr 19, 2019

Whether it’s a sales pitch or a job interview, how you present yourself and your content makes the whole difference. Since the majority of people are more visual than auditory learners (meaning that they perceive information better when they see it than when they hear it), it is a good idea to have a slide deck prepared for any occasion. And that’s where the problem starts.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #15. Online Reviews

Posted by Galina Marcus on Mar 26, 2019

 

How to get more online reviews for your IT business

We have a great tip for MSP companies that want to attract new business online but struggle with limited marketing resources. The easiest way to improve your visibility online and get more leads is to get online reviews from your happy customers! Fortunately, one doesn’t need to be a marketing pro to do this.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #14. MSP Lead Generation - Part 2

Posted by Galina Marcus on Mar 12, 2019

Practical Lead Generation with Limited Marketing Resources

In the previous post, we talked about the starting points for your lead generation program. As we said before, you must assess your current situation and make sure your sales team is ready to pick up the game from marketing before lead generation occurs. Now let’s talk about specific marketing techniques.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #13. MSP Lead Generation - Part 1

Posted by Galina Marcus on Feb 26, 2019

Lead Generation with Limited Marketing Resources

When your business is hitting a glass ceiling of $3-5 million in revenue and you want to break it, the first question you’ll likely ask yourself is “how do I generate more leads to get more new business?” While you’re in the right mindset, there’s a huge obstacle that is common for businesses of your size: a lack of marketing resources. A simple Google search for “lead generation” yields plenty of articles, including hacks “for beginners” and “complete guides”. However, most of them are either written for marketing professionals or suggest some complicated methodologies. It is clear that there’s no way you can run an effective marketing campaign without significant investments. Or is there?

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #12. Know Your Target Audience

Posted by Galina Marcus on Jan 22, 2019

Share this post with your sales team to help them communicate more effectively with their prospects in 2019!

In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #11. Tips For Social Media Engagement

Posted by Galina Marcus on Dec 13, 2018

 

Social media is a flexible tool that can be effectively used for your marketing, as we discussed in the previous posts of this series. It is inexpensive (or even free), it provides good exposure to the audience, it helps promote your services, and it boosts brand awareness. In this post, we talk about how to actively engage MSP prospects on social media.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #8. Introduction to Social Media

Posted by Galina Marcus on Sep 20, 2018

What MSPs Need to Know to Start Promoting Themselves on Social Media

These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness. 

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #7. Marketing Budget for MSPs

Posted by Galina Marcus on Aug 24, 2018

There’s no standard recipe for how to budget your marketing. Each company has its own internal rules, and each marketing team has tools that work for them. I have never been formally taught how to budget marketing activities, so I came up with a way that works for me and polished it over the years. Today, I want to share how I do it to help you plan and analyze your marketing expenditures. Additionally, I will share a budget template that I have designed and have been successfully using for the last 10 years.

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #6. Build a Marketing Plan for MSPs

Posted by Galina Marcus on Aug 9, 2018
Marketing Plan Steps:
  • Create marketing goals.
  • Know your audience.
  • Find the channels with which your audience engages.
  • Create the marketing offer.
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Topics: Marketing, How-to, Insider

MSP Marketing How-To #5. How to hire an in-house marketing team

Posted by Galina Marcus on Jul 17, 2018

You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.

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Topics: Marketing, How-to, Insider