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Channel Blog

 

MSP Marketing How-To #12. Know Your Target Audience

Posted by Galina Marcus on Jan 22, 2019

Share this post with your sales team to help them communicate more effectively with their prospects in 2019!

In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.

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Topics: How-to, Marketing, Insider

How to Engage and Motivate Your Employees...

Posted by Joe Schiavone on Jan 10, 2019

...to Become a Loyal and Successful Team

In the hundreds of meetings I have with MSPs across the country during the year, there’s one topic that usually stands out regardless of their service portfolio or vertical market: company core values that C-suite would love their teams to live by. CEOs and owners are trying to drive this culture from the top down, feeding the team mission and vision statements and core values. I think this is a two-way street and company culture should be a team effort, not a management directive.

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Topics: Tip of the Month, MSP

MSP Marketing How-To #11. Tips For Social Media Engagement

Posted by Galina Marcus on Dec 13, 2018

 

Social media is a flexible tool that can be effectively used for your marketing, as we discussed in the previous posts of this series. It is inexpensive (or even free), it provides good exposure to the audience, it helps promote your services, and it boosts brand awareness. In this post, we talk about how to actively engage MSP prospects on social media.

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Topics: How-to, Marketing, Insider

New Trends to Help Grow Your Managed Services Business In 2019

Posted by Joe Schiavone on Dec 4, 2018

As an HTG Gold Member, we were honored to attend their November meeting in Orlando. This year’s event was especially significant for several reasons. Firstly, the HTG peer groups are now officially a part of ConnectWise events for MSPs all over the world - IT Nation Evolve. Secondly, this event highlighted some new trends and dramatic transitions most Managed Service Providers have to go through in order to preserve and grow their business.

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #10. LinkedIn Hacks for MSPs

Posted by Yana Yermilova on Nov 29, 2018

 

In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.

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Topics: How-to, Marketing, Insider

CompTIA Podcast with Martin Tracey of LANtelligence

Posted by lantelligence on Nov 20, 2018

Finding Your Place in the UCaaS Space

As we at LANtelligence were preparing for our second annual UCaaS as Part of Managed IT Services Business survey, we've got a call from CompTIA's Managed Services Community manager Lisa Person. Lisa wanted to discuss the findings from the first survey we have conducted at the end of 2017 and learn about the changes we have seen happening in the MSP community throughout the year.

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Topics: Channel trends, UCaaS

Tip of the Month October 2018

Posted by Joe Schiavone on Oct 30, 2018

Activate Your Sales Team to Drive New Business

In this article, we’ll be continuing to explore executive vision and the strategic acquirement of new business by Managed IT Services Providers. We’d like to share some more advice on distributing this vision down to the sales teams as they are a moving power  for any new business for their companies. 

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #9. Social Media Tips for MSPs

Posted by Yana Yermilova on Oct 17, 2018

Why is a Social Media Presence Important for MSPs?

As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.

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Topics: How-to, Marketing, Insider

Tip of the Month September 2018

Posted by Joe Schiavone on Oct 4, 2018

Trade Show Action Plan For MSP

Do the trade shows still serve the same purpose for your sales department as they did 10 years ago? Certainly, in IT and Telecom, there have been a lot of changes in how the biggest industry trade shows perform, what audience they target and even their formats and names. Some of these shows evolved into purely vendor-to-vendor shows, while others focus on education and hands-on training. For most, the cost of attending has skyrocketed due to high fees for the full-access passes and the travel and accommodation expenses associated with “destination events.” This has made it more difficult for MSPs to send multiple attendees from sales and supporting departments.

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #8. Introduction to Social Media

Posted by Galina Marcus on Sep 20, 2018

What MSPs Need to Know to Start Promoting Themselves on Social Media

These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness. 

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Topics: How-to, Marketing, Insider