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Channel Blog

 

MSP Marketing How-To #6. Build a Marketing Plan for MSPs

Posted by Galina Marcus on Aug 9, 2018
Marketing Plan Steps:
  • Create marketing goals.
  • Know your audience.
  • Find the channels with which your audience engages.
  • Create the marketing offer.
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Topics: Marketing, How-to, Insider

Tip of the Month July 2018

Posted by Joe Schiavone on Jul 31, 2018

 Find your Vertical Market

Rarely do I find a Managed Service Provider (MSP) that does not know the vertical market in which they excel. If you don’t know yours, then you need to assess what you are good at, decide which deals were enjoyable and profitable, and set a plan in motion to own that market in your area.

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Topics: Channel trends, Tip of the Month

MSP Marketing How-To #5. How to hire an in-house marketing team

Posted by Galina Marcus on Jul 17, 2018

You’ve decided to hire an in-house marketing team (or person), but how do you find the right talent and ensure that your marketing strategy is aligned with your business vision and road map? In this post, we help you outline key characteristics to look for in ideal candidates.

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Topics: Marketing, How-to, Insider

How do your sales reps spend most of their time?

Posted by Joe Schiavone on Jul 2, 2018

How to get the most optimization and efficiency from your sales team.

In the last five weeks, I have attended three National Trade Shows in the US and Canada, during which I spoke with at least 200 Managed Service Providers (MSPs) and found one common thread.

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Topics: Channel trends, Sales Best Practices, Tip of the Month

MSP Marketing How-To #4. What if you've never run Marketing before?

Posted by Galina Marcus on Jun 27, 2018

You’ve Decided You Need Marketing - What’s Next?

At some point, every growing business realizes the importance of maintaining consistent marketing to support continuous growth. But who is going to do this marketing?

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Topics: Marketing, How-to, Insider

MSP Marketing How-To #3

Posted by Galina Marcus on Jun 12, 2018

A Quick “Do It Yourself” SEO Guide

Search Engine Optimization (SEO) is one of the most frustrating terms for marketing departments in the small-to-medium business sector. It is tricky and difficult, and it is a game where rules are changing almost weekly. 

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Topics: Channel trends, Marketing, How-to

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #3

Posted by Chris Poupart on Jun 7, 2018
This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.
Read Part 1 and Part 2

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Topics: SD-WAN, Channel trends, Insider

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #2

Posted by Chris Poupart on May 31, 2018

This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.

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Topics: SD-WAN, Channel trends, Insider

Follow the Money

Posted by Joe Schiavone on May 29, 2018

Contact Centers Carry a Business Opportunity for MSPs

If you haven’t seen lately, more and more requests are coming through for Call Centers that want to go to the cloud. These can be very lucrative on a recurring revenue basis. Currently, most are operating the premise-based older technology with robust reporting capabilities.

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Topics: CCaaS, Channel trends, Marketing, Tip of the Month

Managed Services Providers Prepare as SD-WAN Hits the Mainstream - #1

Posted by Chris Poupart on May 24, 2018

This three-part blog series looks at why MSPs need to aggressively engage in the exploding SD-WAN market, ongoing vendor consolidation, the competition from carriers, and how MSPs can partner to reduce their risks while speeding time to market.

Read More

Topics: SD-WAN, Channel trends, Insider