As an HTG Gold Member, we were honored to attend their November meeting in Orlando. This year’s event was especially significant for several reasons. Firstly, the HTG peer groups are now officially a part of ConnectWise events for MSPs all over the world - IT Nation Evolve. Secondly, this event highlighted some new trends and dramatic transitions most Managed Service Providers have to go through in order to preserve and grow their business.
In my previous post, I outlined basic guidelines on how to start using social media for MSPs. Today, I want to focus on the specific importance of LinkedIn. As of November 2018, the total number of LinkedIn users is more than 562 million people. Now consider that 80% of B2B leads come from LinkedIn vs. 13% from Twitter and 7% from Facebook. Since this is where most of your B2B contacts will find you first, LinkedIn is considered a leading social media tool for B2B marketing. That’s why it is crucial for an MSP to have a strong LinkedIn presence. Here’s how to get started.
Finding Your Place in the UCaaS Space
As we at LANtelligence were preparing for our second annual UCaaS as Part of Managed IT Services Business survey, we've got a call from CompTIA's Managed Services Community manager Lisa Person. Lisa wanted to discuss the findings from the first survey we have conducted at the end of 2017 and learn about the changes we have seen happening in the MSP community throughout the year.
Activate Your Sales Team to Drive New Business
In this article, we’ll be continuing to explore executive vision and the strategic acquirement of new business by Managed IT Services Providers. We’d like to share some more advice on distributing this vision down to the sales teams as they are a moving power for any new business for their companies.
Why is a Social Media Presence Important for MSPs?
As we mentioned in our previous post, social media is an essential aspect of digital marketing nowadays. In the big pool of managed service providers, a social media presence will help individual MSPs stand out, increasing their business visibility and brand recognition. By sharing your knowledge and relevant content, you boost your reputation as a leader in your field. By having a social media presence, you make it easier for your customers and prospects to find you and connect with you.
Trade Show Action Plan For MSP
Do the trade shows still serve the same purpose for your sales department as they did 10 years ago? Certainly, in IT and Telecom, there have been a lot of changes in how the biggest industry trade shows perform, what audience they target and even their formats and names. Some of these shows evolved into purely vendor-to-vendor shows, while others focus on education and hands-on training. For most, the cost of attending has skyrocketed due to high fees for the full-access passes and the travel and accommodation expenses associated with “destination events.” This has made it more difficult for MSPs to send multiple attendees from sales and supporting departments.
What MSPs Need to Know to Start Promoting Themselves on Social Media
These days, it is not enough for a business to have a pretty website and invest in online and offline advertising to reach potential customers. There are more virtual marketing opportunities now than we would have thought possible just 30 years ago. Social media evolved from an entertainment platform to a powerful business tool. Even if you are selling things you can’t take a pretty selfie with, like IT services and cyber security, you must be present on social media. Believe it or not, it will help you boost your marketing, sales and brand awareness.
Share Your Vision With Your Team
As someone whose main job is to develop a good solid channel, I’m dedicated to our Partners’ success. My goal is to meet with the CEOs or Presidents of our MSP Partners and help them define a vision or goal for their companies and share it with their employees. I do this successfully, because I am usually sitting in front of someone who is more concerned with working ON their company’s future than IN their company’s day-to-day activities.
There’s no standard recipe for how to budget your marketing. Each company has its own internal rules, and each marketing team has tools that work for them. I have never been formally taught how to budget marketing activities, so I came up with a way that works for me and polished it over the years. Today, I want to share how I do it to help you plan and analyze your marketing expenditures. Additionally, I will share a budget template that I have designed and have been successfully using for the last 10 years.
Marketing Plan Steps:
- Create marketing goals.
- Know your audience.
- Find the channels with which your audience engages.
- Create the marketing offer.