Channel Blog


A Business That Gives Back Is a Business Going Forward

Posted by Joe Schiavone on Jul 30, 2019

Throughout my years in the telecom industry, I attended hundreds of workshops, seminars, keynote speeches, and self-help courses designed to help business owners grow their companies and become leaders in the industry or a local market. Some of those companies grew with moderate success, and some failed because of lack of staff or budget. But those that succeeded all had something in common—they were giving back to the community or were involved with charities.

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Topics: Tip of the Month, MSP

MSP Marketing How-To #19. Four Keys For Successful MSP Marketing

Posted by Galina Marcus on Jul 18, 2019

Like for many small businesses, it is not easy for MSPs to allocate a significant amount of resources (time, money, staff) for marketing. And sometimes, even with those resources, MSPs find their marketing is not as effective as they would like it to be. With rising competition in the IT industry, effective marketing is the key to success for small and medium-sized IT service providers. But how to crack the code to success?

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Topics: Marketing, How-to, Insider

The Lost Art Of Closing

Posted by Joe Schiavone on Jul 10, 2019

The growing SaaS and Cloud trends are making the IT services market more competitive. In some spaces, like UCaaS or cybersecurity, where there used to be three or four major players, there are now literally dozens of them. Most of the vendors claim to sell through MSP partners and agent channels, but many still keep their direct sales groups active in the market.

These changes push MSPs to be more aggressive with their sales, although we see the trend of losing more deals than winning them among our MSP partners. What causes this situation and how can an MSP fix it?

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Topics: Channel trends, Sales Best Practices, MSP

MSP Marketing How-To #18. SEO Tools for MSPs

Posted by Galina Marcus on Jun 18, 2019

How to assess your website’s SEO performance

“How can we get to the first page on Google? Do we even rank on Google?” These are some of the most difficult questions for small businesses around the world, and I know it by experience. SEO (search engine optimization) is a complicated concept with ever-evolving rules that are hard to understand for people who are not savvy in digital marketing.

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Topics: Marketing, How-to, Insider

How much revenue are the MSPs losing by skipping bits of communication with their customers?

Posted by Joe Schiavone on Jun 6, 2019

What happens when you bring on a new service or partner with a new vendor to boost your business?

Every MSP understands that to keep up with the customers’ needs nowadays, they must reach beyond their usual scope of service and add more technology choices to their portfolio. Finding new technology partners isn’t an issue because every vendor today wants to work with MSPs! But signing up with the vendor isn’t enough to get the sales going. In the last month, we have been interviewing our own MSP partners to find the reasons why the pipeline is not growing as fast as we all want. Here’s what we found. 

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Topics: Tip of the Month, MSP

MSP Marketing How-To #17. MSP Video Marketing Tips

Posted by Yana Yermilova on May 15, 2019

Video marketing is on the rise and rapidly taking over the content marketing world.  If you haven't implemented video marketing in your content strategy, now is the time. Here is why and how to get started.

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Topics: Marketing, How-to, Insider

LANtelligence, Inc. and Talkdesk partnership brings cloud contact center to enterprise customers

Posted by Yana Yermilova on May 7, 2019
 “Talkdesk is among the leaders in the next generation of CCaaS platforms that offers an out-of-the-box solution and continuous development. LANtelligence, Inc. is very excited to partner with Talkdesk to provide this cutting-edge technology to our customers and partners,” says Marty Tracey, CEO of LANtelligence, Inc.
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Topics: Customer Experience, CCaaS, MSP

How Partnering With Master Solutions Provider Helps MSPs Avoid Losing Clients

Posted by Joe Schiavone on May 2, 2019

For over the last 20 years in my career, I have realized one thing that agents and programs I worked with had in common. When they brought up a sale for the customer, they barely cared about the solutions but only asked one simple question, “What is the SPIFF?”

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Topics: Channel trends, MSP

Customer service is promised to hit the next level as a new technical pro joins LANtelligence

Posted by Yana Yermilova on Apr 25, 2019

"LANtelligence is a company which has proven to be a thought leader in terms of understanding the changes taking place throughout the industry from technology, sales, and services perspectives. What is particularly exciting is to me is the incredible focus on the customer," says Jerry McCorkle, TAC Manager of LANtelligence, Inc.

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Topics: Channel trends, MSP

Selling Saas - Simplified! Webinar recording from 4/18/2019

Posted by lantelligence on Apr 23, 2019

With a current pace of digital transformation, MSPs cannot afford to ignore the exploding SaaS market! 

Host: Chris Poupart, Founder @Crossfire Copy

Guest expert: Peter Radizeski, Founder @RAD-INFO

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Topics: Video, Sales Best Practices, MSP