color-banner-32

 

Channel Blog

 

MSP Marketing How-To #16. Tips for Effective PowerPoint Presentation

Posted by Galina Marcus on Apr 19, 2019

Whether it’s a sales pitch or a job interview, how you present yourself and your content makes the whole difference. Since the majority of people are more visual than auditory learners (meaning that they perceive information better when they see it than when they hear it), it is a good idea to have a slide deck prepared for any occasion. And that’s where the problem starts.

Read More

Topics: Marketing, How-to, Insider

Mastering MSP sales with monthly forecasts

Posted by Joe Schiavone on Apr 4, 2019

For a managed service provider (MSP), providing the most exceptional IT services to clients takes the first priority. However, sales are just as important as your services, and should not slip to the bottom of your priority list.

Read More

Topics: Sales Best Practices, Tip of the Month, MSP

LANtelligence, Inc. Featured in CRN’s 2019 Partner Program Guide

Posted by Yana Yermilova on Apr 2, 2019

Annual Guide Recognizes the IT Channel’s Top Partner Programs

“As a Master Solutions Provider, LANtelligence, Inc. fills a gap for solutions delivery in the channel for UCaaS and CCaaS sales. Since its inception in 2017, our partner program proved to be an essential addition to the evolving channel and we are very excited to be recognized in the CRN 2019 Partner Program Guide”, says Marty Tracey, CEO of LANtelligence, Inc.

Read More

Topics: Channel trends, MSP

MSP Marketing How-To #15. Online Reviews

Posted by Galina Marcus on Mar 26, 2019

 

How to get more online reviews for your IT business

We have a great tip for MSP companies that want to attract new business online but struggle with limited marketing resources. The easiest way to improve your visibility online and get more leads is to get online reviews from your happy customers! Fortunately, one doesn’t need to be a marketing pro to do this.

Read More

Topics: Marketing, How-to, Insider

MSP Marketing How-To #14. MSP Lead Generation - Part 2

Posted by Galina Marcus on Mar 12, 2019

Practical Lead Generation with Limited Marketing Resources

In the previous post, we talked about the starting points for your lead generation program. As we said before, you must assess your current situation and make sure your sales team is ready to pick up the game from marketing before lead generation occurs. Now let’s talk about specific marketing techniques.

Read More

Topics: Marketing, How-to, Insider

How to improve the effectiveness of an MSP’s meeting

Posted by Joe Schiavone on Mar 4, 2019
Does your organization have meetings two or three times a week? Are the problems brought up in your meetings solved in the end, or are they rehashed over and over, week after week?
Read More

Topics: Tip of the Month, employee experience, MSP

MSP Marketing How-To #13. MSP Lead Generation - Part 1

Posted by Galina Marcus on Feb 26, 2019

Lead Generation with Limited Marketing Resources

When your business is hitting a glass ceiling of $3-5 million in revenue and you want to break it, the first question you’ll likely ask yourself is “how do I generate more leads to get more new business?” While you’re in the right mindset, there’s a huge obstacle that is common for businesses of your size: a lack of marketing resources. A simple Google search for “lead generation” yields plenty of articles, including hacks “for beginners” and “complete guides”. However, most of them are either written for marketing professionals or suggest some complicated methodologies. It is clear that there’s no way you can run an effective marketing campaign without significant investments. Or is there?

Read More

Topics: Marketing, How-to, Insider

Should you provide some services just because you can?

Posted by Joe Schiavone on Feb 14, 2019

Get your bottom line up by partnering with specialized solutions providers.

A big part of my job is to interview Managed IT Providers all around the US to understand what drives their decision to bring new services to their portfolio and what those new services do for their business. An interesting fact came up during my recent attendance at the IT Nation Evolve event (formerly known as HTG Peer Groups): Many MSPs add new services, like Cloud Voice, just to keep up with the growing competition.

Read More

Topics: Sales Best Practices, Tip of the Month, MSP

MSP Marketing How-To #12. Know Your Target Audience

Posted by Galina Marcus on Jan 22, 2019

Share this post with your sales team to help them communicate more effectively with their prospects in 2019!

In 2018, IDG published a report and infographics describing new strategies for IT decision-makers. This report has turned the traditional IT sales paradigm upside-down, as it shows at least 8 different LOBs (Line of Business) involved in the IT purchase process. If you are selling IT services and SaaS and are looking to grow your customer base, then this is your new realm – get used to it.

Read More

Topics: Marketing, How-to, Insider

How to Engage and Motivate Your Employees...

Posted by Joe Schiavone on Jan 10, 2019

...to Become a Loyal and Successful Team

In the hundreds of meetings I have with MSPs across the country during the year, there’s one topic that usually stands out regardless of their service portfolio or vertical market: company core values that C-suite would love their teams to live by. CEOs and owners are trying to drive this culture from the top down, feeding the team mission and vision statements and core values. I think this is a two-way street and company culture should be a team effort, not a management directive.

Read More

Topics: Tip of the Month, MSP