Martin Tracey

Martin Tracey
CEO at LANtelligence, inc. Martin has started his career in Telecom industry with big carriers like Bell Canada over 25 years ago. In 1998, he founded Comsel Communications, a Telephony Value added Reseller. In 2000, became one of ShoreTel first 11 partners and was one of the first companies to transition to provide only VoIP solutions and short after that he spearheaded a major change in the VAR channel by providing pro-active network support as part of supporting telephony solutions. He set the bar by requiring all staff had network certifications. In 2007, Tracey acquired LANtelligence, Inc. and created a brand of a truly pro-active solution and support organization. In 2017, Martin made LANtelligence the first Master Solutions Provider to address Channel’s needs in the new pivot of the Telecom industry. Martin has 4 kids, plays and coaches hockey and supports the San Diego Center for Children.
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Recent Posts

When you think you'd better work directly with the manufacturer... - Part 2

Posted by Martin Tracey on Feb 13, 2018

Myths about manufacturers' customer relationships

Last week, we shared and demystified several myths about the customer experience you may expect from direct relationships with the solution manufacturer or direct provider. We touched on several points that explain why manufacturers prefer to delegate solution sales, deployment and support services to their expert partners to ensure the best customer experience with their products. Today, we want to share four more myths about direct customer-manufacturer relationships.

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Tags: Customer Experience, UCaaS

When you think you'd better work directly with the manufacturer...

Posted by Martin Tracey on Feb 7, 2018

Myths about manufacturers' solution expertise

For as long as products and solutions have been sold, the customers have believed that working directly with the manufacturer or direct provider will guarantee the access to better expertise, faster resolution and more accountability. Although this may hold true in some instances, in most channels of distribution it does not. In the software and other tech industries, the requirement to operate within a larger solution or system takes away from the the sales and support experience that direct provider is offering to the customers. When it comes to providing the best solution experience from beginning to end, the biggest and best manufacturers and direct providers on the planet rely on a channel of expert partners.

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Tags: Customer Experience, UCaaS