A major contact center recently invested in a state of the art live chat system. It included pre-written responses and an easy to use interface for juggling multiple chats at once. It was a masterful piece of technology. However, senior leaders were puzzled by the results. The expected gains in productivity were not materializing. Veteran Agents - raised on handling one voice call at a time - only felt comfortable handling one chat at a time.
How Much Revenue Are You Losing by Not Offering Omnichannel Customer Service?
I needed more information before buying a product. I checked a seller’s website, but they only offered telephone customer service. That may have been acceptable five years ago. However, voice customer service accounted for only 64% of customer contacts in 2017, according to a Deloitte Global Contact Center Survey. That is projected to decline to just 47% next year. Instead, web chat, text/SMS, email, social media and video customer care will comprise the majority of customer contacts.